Heterogeneous choice of personalized Mobility-as-a-Service bundles and its impact on sustainable transportation

被引：3
|
作者：
Wang, Boqing [1 ,2 ,3 ]
Yang, Min [1 ,2 ,3 ]
Feng, Tao [4 ]
Yang, Yuyuan [1 ,2 ,3 ]
Yuan, Yalong [5 ]
机构：
[1] Southeast Univ, Sch Transportat, 2Southeast Univ Rd, Nanjing 211189, Peoples R China
[2] Minist Transport, Key Lab Transport Ind Comprehens Transportat Theor, Nanjing Modern Multimodal Transportat Lab, Nanjing, Peoples R China
[3] Southeast Univ, Jiangsu Key Lab Urban ITS, 2Southeast Univ Rd, Nanjing 211189, Peoples R China
[4] Hiroshima Univ, Grad Sch Adv Sci & Engn, Urban & Data Sci Lab, Higashihiroshima 7398511, Japan
[5] East China Jiaotong Univ, Sch Transportat Engn, 808 Shuanggang East St, Nanchang 330013, Peoples R China
来源：
TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT | 2024年 / 131卷
基金：
中国国家自然科学基金;
关键词：
Mobility as a service (MaaS); Heterogeneity; Travel bundle; Choice behavior; Sustainable transportation; WILLINGNESS-TO-PAY; PUBLIC TRANSPORT; MAAS;
D O I：
10.1016/j.trd.2024.104224
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
The Mobility-as-a-service (MaaS) framework has the potential to induce changes in individual travel behavior towards more sustainable transportation alternatives by integrating multimodal travel services. However, insights into the behavioral responses of specific groups of people to MaaS, thus promoting green travel, are currently lacking. This paper intends to investigate the intergroup heterogeneous preferences on the choice of MaaS bundles and evaluate their contributions to eco-friendly travel. A stated choice experiment is designed, incorporating personalized MaaS service bundles complemented by different green travel-oriented ticketing strategies. The experiment caters to different groups of users related to public transport, cars, and other modes of transport. The results indicate a substantial improvement in the goodness-of-fit of the behavioral model after user classification, revealing significant heterogeneity in preferences among users regarding MaaS bundle choices. Notably, the impact of sub-tickets on nudging toward green transportation is more pronounced than that of monthly and discount tickets.
引用
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页数：17
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