Reaching the public with Twitter: The reputation value of CEOs

被引：0

作者：

Du, Yao ^{[1
]}

Linh, Tran Thi Thuy ^{[2
]}

Lu, Chien-Liu ^{[3
]}

Nguyen, Hong Thoa ^{[4
]}

机构：

[1] Hangzhou Dianzi Univ, Sch Accounting, Hangzhou, Zhejiang, Peoples R China

[2] Thai Nguyen Univ Econ & Business Adm, Fac Banking & Finance, Thai Nguyen City, Vietnam

[3] Natl Taipei Univ, Dept Business Adm, New Taipei City, Taiwan

[4] Can Tho Univ, Coll Econ, Can Tho, Vietnam

来源：

INTERNATIONAL REVIEW OF ECONOMICS & FINANCE | 2024年 / 94卷

关键词：

CEO Twitter; Compensation; Abnormal return; Information asymmetry; Earnings announcements; INFORMATION ASYMMETRY AFFECT; SOCIAL MEDIA; ECONOMIC CONSEQUENCES; DISCLOSURE; FIRM; COST; NEWS; OVERCONFIDENCE; COMPENSATION; EARNINGS;

D O I：

10.1016/j.iref.2024.05.043

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

In this study, we investigate whether CEOs' use of Twitter influences their compensation. The results show that CEOs benefit from being active on social media because this participation helps reduce information asymmetry. Further, the effect of this Twitter usage becomes stronger when firms face competitive markets. We also use earnings announcements to show how CEOs' tweets can lower the deviations in stock prices around these announcements. Overall, a CEO's personal use of social media can help to reduce the information asymmetry between their firm and investors. This strategic tool benefits the CEO when negotiating compensation.

引用

页数：21

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