Valentin Rasputin's Journalism in the Language of the Museum 2.0: A New Translation of Meanings

The museum is positioned as a new media that transmits scientific knowledge about the current socio-cultural and historical space using IT technologies, a system of verbal and non-verbal texts- historical and cultural objects, museum objects. Productive scientific approaches to the study of the museum's communicative system are described, the evolution of the concept of "museum language" since the 1930s is shown. The study examined the period since the second half of the twentieth century. The specific exposition language is studied as a multi-sign system producing institutional content- museum discourse, coupled with historical and social, technical and technological, information and media processes. It is established that the communicative practice of the literary Museum of V. G. Rasputin provides the basis for classifying the museum discourse of the analog and digital environment into expositional, the discourse of expositional "co-space", feedback discourse, presentation discourse. In the course of an intermediate, media linguistic, and discursive analysis, it was revealed that the language of the museum obeys the media laws of cross-platform, cross-media, transmedia, hypertext, and multimedia. The factors that make the museum's media space competitive in relation to other information environments are identified. It is shown how the complex meanings of the author's non-fiction prose are deciphered and interpreted at several levels using the semiotics of various cultural spheres, strategies of communicative influence, transformation of the cognitive potential of museum objects. Multimedia projects, thematic exhibition areas, urban and regional walking and bus sightseeing routes, interregional tourism projects demonstrate the ability of museum discourse to "gently" popularize the ideological and aesthetic values of the author's prose, expand the media space of the literary museum, multiply its educational, educational, recreational opportunities.