Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention

This research explores air travelers' consumption and approach behavior for airline goods products by building a robust theoretical framework encompassing product characteristics, nostalgic emotion, lovemarks, brand personality, and purchasing route. The results of this study uncovered the criticality of airline goods products and the characteristics in the aviation industry. This study also demonstrates that the specific characteristics of airline goods products hold considerable impact of consumer purchase intention for airline brands. The present research enriches the contemporary knowledge of the existing literature on the characteristics of airline goods products, while offering offering valuable insights for optimizing marketing and managing airline products and services.