Adoption Behavior of Solar Technology among Young Smart Farmers in Thailand

Background/Problem: The adoption of solar technology by young smart farmers (YSFs) in Thailand remains under -researched, despite its potential benefits for sustainable agriculture. Objective/Purpose: This study aims to identify and analyze the factors influencing the adoption behavior of solar technology among YSFs in the upper northern region of Thailand. Design and Methodology: Using a survey methodology, data were collected from 300 YSFs and analyzed using statistical tools and binary logistic regression to determine significant predictors of technology adoption. Results: The findings reveal seven critical determinants of solar technology adoption: duration of YSF membership (beta = .59, p = .01), agricultural experience (beta = .47, p = .03), loan repayment frequency (beta = .71, p < .01), land ownership (beta = 1.03, p < .001), perceived benefits of solar energy (beta = 2.57, p < .001), awareness of solar energy limitations (beta = 2.19, p < .001), and perceived risks associated with solar energy (beta = -.81, p = .01). Conclusion and Implications: The study concludes that targeted educational programs in agricultural practices and financial management, coupled with interventions to address perceived barriers and risks, are essential to enhance the adoption of solar technology among YSFs. These findings provide valuable insights for policymakers, educators, and industry stakeholders in developing strategies to promote sustainable energy practices in agriculture, thus contributing to environmental sustainability and technological progress within the sector.