Self-effects of user-generated advocacy messages on self-identity, attitudes, and intentions to act

被引:0
|
作者
Arpan, Laura [1 ]
Ray, Elizabeth C. [2 ]
Sellers, Nicholas [3 ]
Bravo, Olivia [4 ]
Yan, Zhuxuan [5 ]
机构
[1] Univ Buffalo, Sch Commun, Amherst, NY USA
[2] Florida State Univ, Sch Commun, 3100 Univ Ctr,Bldg C, Tallahassee, FL 32311 USA
[3] Florida State Univ, Panama City, FL USA
[4] Univ West Indies, Caribbean Sch Media & Commun, Mona Campus, Kingston, Jamaica
[5] Shanghai Int Studies Univ, Shanghai, Peoples R China
关键词
User-generated content; advocacy; identity; attitudes; environmental behaviors; persuasion; BEHAVIOR; SHIFT;
D O I
10.1080/08824096.2024.2351368
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study examined self-effects of user-generated content (UGC) in an advocacy context. An experiment examined whether those randomly assigned to create "video selfies" advocating a pro-environmental behavior reported greater intention to practice it than those who viewed others' "selfies" with similar content. Those who created a selfie reported more positive attitudes toward the behavior and greater self-identity as someone who practices it. In turn, self-identity, but not attitude toward the behavior, was positively associated with intention to perform it. Implications for self-effects of UGC and for organizations encouraging behavior change among relevant stakeholders via UGC rather than by more traditional promotional means are discussed.
引用
收藏
页码:117 / 129
页数:13
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