Cooking Experience Design for Generation Z in the Digital Age

Generation Z who live alone face the problems of poor cooking ability, dining alone and weak emotional connection with others. This study analyzes the behavioral characteristics of eating and socializing among Generation Z. By combining quantitative and qualitative methods to analyze the behavior and experience of target users, and with the help of the Fogg behavior model and the PCI model of life experience composition, summarized the strategy of sharing-based kitchen product and experience design. Under the guidance of this strategy, the design of sharing-oriented kitchen products is carried out from three aspects: enhancing user motivation, improving user ability, and adding trigger factors, so as to bring users the new meaning of cooking that is more convenient, efficient and interesting.