Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage

被引：5

作者：

Singh, Ankit ^{[1
]}

Ravi, Priya ^{[2
]}

机构：

[1] Deemed Univ, Symbiosis Inst Hlth Sci, Constituent Symbiosis Int, 5th Floor, Pune, Maharashtra, India

[2] DY Patil Vidyapeeth, Ctr Online Learning, Pune, India

来源：

HEALTH MARKETING QUARTERLY | 2022年 / 39卷 / 01期

关键词：

COVID-19; E-health platforms; Technology Acceptance Model (TAM); telemedicine; Theory of Reasoned Action (TRA); TECHNOLOGY ACCEPTANCE MODEL; USE TELEMEDICINE; REASONED ACTION; INTENTION; DETERMINANTS; SATISFACTION; BARRIERS; IMPACT;

D O I：

10.1080/07359683.2021.1995637

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study considers Theory of Reasoned Action and Technology Acceptance Model frameworks to test the mediating role of attitude towards using E-health platforms. 224 medical practitioners' responses are collected in the online mode. The mediation analysis supports the full mediation role of attitude towards using the E-health platforms in the relationship between perceived usefulness and intentions to use with (indirect effect = .15, SE = 0.03, LLCI = 0.09, and ULCI = .22). E-health platform developers should take active measures to improve the attitude of medical practitioners towards using such platforms, to derive the best results of the added features.

引用

页码：61 / 73

页数：13

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