A method for predicting consumer purchase intention in e-commerce in the era of social media

被引:0
|
作者
Mo, Aihua [1 ]
机构
[1] School of Management, Hunan City University, Hunan,413000, China
关键词
Bayesian - Bayesian personalized sorting method - Consumer purchase - Intention predictions - Minimum hash - Purchase intention - Purchase intention prediction - Social media - Sorting method - The era of social medium;
D O I
10.1504/IJNVO.2023.135957
中图分类号
学科分类号
摘要
引用
收藏
页码:386 / 399
相关论文
共 50 条
  • [1] Impacts of Social Media Advertising on Purchase Intention and Customer Loyalty in E-Commerce Systems
    Duan, Xingyu
    Chen, Chun-nan
    Shokouhifar, Mohammad
    [J]. ACM TRANSACTIONS ON ASIAN AND LOW-RESOURCE LANGUAGE INFORMATION PROCESSING, 2024, 23 (08)
  • [2] The Study of Consumer Purchase and Forward Intention in WeChat E-Commerce Marketing
    Meng, Jia-Jia
    Liu, Wen-Jun
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON COMPUTER NETWORKS AND COMMUNICATION TECHNOLOGY (CNCT 2016), 2016, 54 : 622 - 627
  • [3] Past purchase and intention to purchase in e-commerce The mediation of social presence and trust
    Weisberg, Jacob
    Te'eni, Dov
    Arman, Limor
    [J]. INTERNET RESEARCH, 2011, 21 (01) : 82 - 96
  • [4] TAM Approach On E-Commerce of Aircraft Ticket Sales On Consumer Purchase Intention
    Syarifudin, Gusti
    Abbas, Bahtiar Saleh
    Heriyati, Pantri
    [J]. 2018 6TH INTERNATIONAL CONFERENCE ON CYBER AND IT SERVICE MANAGEMENT (CITSM), 2018, : 299 - 304
  • [5] Analysis of Social Media Effect and Behavioral Belief on Consumer Repurchase Intention in Indonesian E-Commerce
    Widyaputri, Femi Nisa
    Alversia, Yeshika
    Yah, Arvians
    [J]. VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 12624 - 12637
  • [6] E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention
    Wang, Dongfeng
    [J]. Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [7] Prediction method of consumer repeat purchase behaviour in e-commerce environment
    Sun, Miao
    [J]. International Journal of Web Based Communities, 2023, 19 (04) : 267 - 278
  • [8] Influence of e-WOM engagement on consumer purchase intention in social commerce
    Yusuf, Ali Sahabi
    Hussin, Ab Razak Che
    Busalim, Abdelsalam H.
    [J]. JOURNAL OF SERVICES MARKETING, 2018, 32 (04) : 493 - 504
  • [9] Effect of Social Presence toward Livestream E-Commerce on Consumers' Purchase Intention
    Chen, Li-Ru
    Chen, Farn-Shing
    Chen, Der-Fa
    [J]. SUSTAINABILITY, 2023, 15 (04)
  • [10] A LITERATURE REVIEW ON PURCHASE INTENTION FACTORS IN E-COMMERCE
    Abumalloh, Rabab Ali
    Bin Ibrahim, Othman
    Nilashi, Mehrbakhsh
    Abu-Ulbeh, Waheeb
    [J]. AIMC 2017 - ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE, 2018, 40 : 386 - 398