Using neuroscience to build brands

Tapping into neurologically based behavior drivers and integrating multiple sensory inputs play key roles in triggering purchase intent. With pandemic-prompted online shopping now a reality for more consumers, brands that rely heavily on impulse purchasing need to create impulse both online and off-line. Using neuroscience-based tools that allow marketers to tap into fundamental drivers of human behavior provides an opportunity to help food and beverage brands achieve that goal.