The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value

被引：1

作者：

Abou-Shouk, Mohamed ^{[1
,2
]}

Zouair, Nagwa ^{[2
,3
]}

Abdelhakim, Ayman ^{[2
]}

Roshdy, Hany ^{[2
]}

Abdel-Jalil, Marwa ^{[2
]}

机构：

[1] Univ Sharjah, Coll Arts Humanities & Social Sci, Sharjah, U Arab Emirates

[2] Fayoum Univ, Fac Tourism & Hotels, Al Fayoum, Egypt

[3] Univ Khorfakkan, Dept Hist, Coll Arts Sci & Informat Technol, Sharjah, U Arab Emirates

来源：

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT | 2024年

关键词：

Immersive technology adoption; Perceived value; Perceived engagement; Tourist satisfaction and loyalty; VIRTUAL-REALITY; AUGMENTED REALITY; USER ACCEPTANCE; SERVICE QUALITY; INTENTION; MODEL; EXPERIENCES; DESTINATION; VISITORS; ADOPTION;

D O I：

10.1108/IJCHM-09-2023-1496

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeThis research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism.Design/methodology/approachPLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption.FindingsIt is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict immersive technology adoption. It is also revealed that the adoption affects tourists' perceived value and engagement, which, in turn, affects tourists' satisfaction and loyalty.Originality/valueThe study has integrated a research model that combines both antecedents and consequences of immersive technology adoption where few empirical investigations were revealed to draw conclusions on this research area. Also, missing relations have been included and tested in the research model.

引用

页数：20

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