Research on the interaction and integration of university administration and creative and entrepreneurship education in the perspective of big data

This study examines the combination of the interplay between managerial majors and creative thinking and entrepreneurial courses using a linked assessment approach. To calculate the weighting of coupled system assessment indicators, the entropy value approach is employed. By dimensionlessly processing indicators and creating indicator data matrices, the degree of coordination of the integrating process between administrative majors and instruction in entrepreneurship and innovation is discovered. By constructing the integration evaluation index system, the integration coordination degree interval and grade were divided. The results show that 70% of the students in their senior year are aware of innovation and entrepreneurship, but they still can’t invest in innovation and entrepreneurship in combination with their own majors. The speed at which students’ abilities advance when given practical instruction in the merger of specialty and innovation is greatest. © 2023 Xiaohua Zheng, published by Sciendo.