Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers

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作者：
Ali, Dr. Mazhar [1 ]
Amir, Dr. Huma [2 ]
机构：
[1] Shaheed Zulfikar Ali Bhutto Institute of Science & Technology University, Pakistan
[2] Institute of Business Administration, Karachi, Pakistan
来源：
Electronic Commerce Research and Applications | 2024年 / 64卷
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