Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach

被引：0

作者：

Ma, Junhai ^{[1
]}

Hong, Yalan ^{[1
]}

机构：

[1] College of Management and Economics, Tianjin University, Tianjin,300072, China

来源：

RAIRO - Operations Research | 2021年 / 55卷

基金：

中国国家自然科学基金;

关键词：

44;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

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[1] Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach
Ma, Junhai
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[J]. RAIRO-OPERATIONS RESEARCH, 2021, 55 : S1261 - S1286
[2] Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
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[J]. 2016 12TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING (ICIE), 2016,
[4] Manufacturer encroachment with advertising
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[9] A PULSING MODEL OF ADVERTISING COMPETITION - A GAME-THEORETIC APPROACH .A. THEORETICAL FOUNDATION
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[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1995, 86 (02) : 231 - 248
[10] A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain
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