Navigating the digital media evolution in advertising

被引：0
|
作者：
Choi, Yung Kyun [1 ]
Song, Ji Hee [2 ]
机构：
[1] Dongguk Univ, Dept Advertising & PR, Seoul, South Korea
[2] Univ Seoul, Coll Business Adm, Seoul, South Korea
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2024年 / 43卷 / 05期
关键词：
D O I：
10.1080/02650487.2024.2343204
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：775 / 776
页数：2
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