Analyzing the Dynamics of Social Norms: Positive vs Negative Emergence

Gaining a deep understanding of descriptive positive and negative norms, such as their propagation speed, is crucial due to their significant impact on shaping individuals' attitudes and actions towards specific beliefs. Unfortunately, conducting in-depth analysis related to the diffusion of descriptive norms is a complex and context-dependent phenomenon that is influenced by various factors over time. To address this gap, this paper presents a comprehensive analysis of norm propagation in online communities. The study encompasses structural and temporal analyses. Through these analyses, our objective is to uncover the dynamics of norm diffusion, comprehend the patterns of different norms within communities. This will provide valuable insights into the social context and dynamics surrounding positive and negative norms, ultimately enhancing our understanding of norm diffusion and social influence processes. This understanding also offers valuable insights for developing effective campaigns that promote positive norms.