THEORETICAL-METHODICAL AND FINANCIAL-ECONOMIC PRINCIPLES OF FORMATION AND IMPLEMENTATION OF PERSONNEL POLICY AT INDUSTRIAL ENTERPRISES

The change in the market environment, the activation of processes of digitization of the economy, the pandemic, and the state of war in Ukraine affected the performance indicators of the industrial sector, caused staff turnover, their outflow abroad, and actualized the issue of researching the formation of the personnel policy in order to identify problems and justify directions for its improvement. One of the competitive advantages of enterprises is an effective personnel policy, which affects the development of personnel, personnel potential, labour productivity and the efficiency of the enterprise. The issue of personnel policy formation is constantly in the field of view of scientists, but the conditions of today actualize it and create the need for a new look at this issue. The purpose of the study is to investigate the state of personnel policy of enterprises and justify the need to develop a toolkit for the formation and implementation of personnel policy of industrial enterprises. An important task for enterprises, in conditions of fierce competition, is the formation of a personnel policy that will contribute to the harmonious work of employees and the growth of productivity. Formation of personnel policy requires a comprehensive approach in order to take into account all aspects of the work of enterprises, the influence of factors of the market environment. The research used methods of analysis and synthesis, systematization, and carried out a comparative analysis of personnel costs, the number of employees, the volume of products sold (goods, services), net profit (loss) of enterprises. The article improves the theoretical-methodical approach to the development of tools for the formation and implementation of the personnel policy of industrial enterprises, which includes a set of basic, strategic, methodical elements. It is substantiated that the use of the approach will allow to select and implement the elements of the toolkit, evaluate their effectiveness, ensure the effectiveness of the staff, and increase the indicators of economic activity both in the current and future periods.