Product selection and pricing policy of assemble-to-order manufacturer based on heterogeneous demands

被引：0
|
作者：
Li Y. [1 ]
Huang B. [2 ]
Huang H. [3 ]
机构：
[1] School of Economics and Management, Chongqing Normal University, Chongqing
[2] School of Economics and Business Administration, Chongqing University, Chongqing
[3] School of Business, Hunan Agricultural University, Changsha
来源：
Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS | 2022年 / 28卷 / 07期
关键词：
assemble-to-order; heterogeneous consumers; multi-markets; pricing; product selection;
D O I：
10.13196/j.cims.2022.07.030
中图分类号：
学科分类号：
摘要：
Considering the situation that an Assemble-to-Order (ATO) manufacturer provided multiple products from a same product family to multi-markets, where the utilities of a same product to different consumers were different, and decreased with the increase of its time for sale on markets, a product selection and pricing model of ATO manufacturers was proposed based on heterogeneous consumers' demands in multi-markets, and the product selection and pricing policy of the manufacturer and corresponding replenishment policy of its specific and common parts were studied according to the heterogeneous consumers' preference and choice behavior. A genetic simulated annealing hybrid algorithm was designed to solve the model. Finally, an experimental study and a case study of the product selection and pricing policy of Apple's iPhone were used to illustrate the proposed model. It was found that the manufacturer should provide different product sets with a same flagship product for different markets at different prices, and timely adjust the product sets and selling prices for maximizing its profit. © 2022 CIMS. All rights reserved.
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页码：2263 / 2272
页数：9
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