Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications

被引：1
|
作者：
Ghandour A. [1 ]
Kintonova A. [2 ]
Demidchik N. [2 ]
Sverdlikova E. [3 ]
机构：
[1] Al Ain University, United Arab Emirates
[2] L.N. Gumilyov Eurasian National University, Kazakhstan
[3] Lomonosov Moscow State University, Russia
来源：
International Journal of Web-Based Learning and Teaching Technologies | 2021年 / 16卷 / 06期
关键词：
Immersive technologies in tourism; Interactive sales offices; Mobile augmented reality applications; Tour operator; Travel agency activities;
D O I：
10.4018/IJWLTT.293280
中图分类号：
学科分类号：
摘要：
The purpose of the present article was to examine the use of mobile augmented reality technologies in the process of planning and organizing tourist activities. The analysis of the attitude of TUI Showroom's clients and managers of Russian travel agencies to the application of immersive technologies in travel consulting unveiled several possibilities for the practical use of mobile augmented reality applications in the travel business. The study concludes with the opinion that stimulation of the client's interest in the historical and cultural context of the tour by providing additional argumentation and high-quality information on the marketing proposal in a new, unusual manner forms the cultural, epistemic, and educational values of augmented reality, necessary in sales, personnel training, and interaction with business partners. © 2022 American Society of Civil Engineers (ASCE). All rights reserved.
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