Really New Services: Perceived Risk and Adoption Intentions

被引：5

作者：

Savas-Hall, Selen ^{[1
]}

Koku, Paul Sergius ^{[2
]}

Mangleburg, Tamara ^{[2
]}

机构：

[1] Jacksonville Univ, Int Business & Mkt, Jacksonville, FL 32211 USA

[2] Florida Atlantic Univ, Mkt, Jacksonville, FL USA

来源：

SERVICES MARKETING QUARTERLY | 2022年 / 43卷 / 04期

关键词：

Perceived risk; really-new services; service innovations; consumer attitude; adoption intentions; MODERATING ROLE; CONSUMER; PRODUCTS; INTANGIBILITY; PERCEPTIONS; INNOVATION; REDUCTION; SYSTEM;

D O I：

10.1080/15332969.2021.1994193

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the influence of various facets of perceived risk (financial, performance, social, psychological, time, privacy) on consumers' attitude toward really-new services (RNS) and their adoption intentions. A conceptual framework is developed based on perceived risk theory, theory of reasoned action and technology acceptance model. Structural equation modeling is used for analysis. Mainly, financial risk, psychological risk and overall risk are found to be negatively related to attitudes. However, time, privacy and social risks are found to be positively related. Our findings suggest that firms offering RNS should consider specific types of risks before they develop their marketing strategies.

引用

页码：485 / 503

页数：19

共 50 条

[1] How Do Institutional Pressures and Behavioral Intentions Affect Mobile Services Adoption? The Moderating Role of Perceived Risk
Abayomi, Owolabi Justine
Zhang, Xuehe
Peng, Xiaobao
Zhao, Shuliang
Chu, Jianxun
[J]. DATA BASE FOR ADVANCES IN INFORMATION SYSTEMS, 2020, 51 (02): : 82 - 100
[2] Perceived risk and Chinese consumers' internet banking services adoption
Zhao, Anita Lifen
Hanmer-Lloyd, Stuart
Ward, Philippa
Goode, Mark M. H.
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2008, 26 (07) : 505 - 525
[3] Mobile Payment Services Adoption: The Role of Perceived Technology Risk
Wiradinata, Trianggoro
[J]. 2018 INTERNATIONAL CONFERENCE ON ORANGE TECHNOLOGIES (ICOT), 2018,
[4] Who is Out There? Exploring the Effects of Trust and Perceived Risk on Saas Adoption Intentions
Heart, Tsipi
[J]. DATA BASE FOR ADVANCES IN INFORMATION SYSTEMS, 2010, 41 (03): : 49 - 68
[5] Predicting e-services adoption: a perceived risk facets perspective
Featherman, MS
Pavlou, PA
[J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2003, 59 (04) : 451 - 474
[6] The Role of Entrepreneurial Intentions, Perceived Risk and Perceived Trust in Crowdfunding Intentions
Fanea-Ivanovici, Mina
Baber, Hasnan
[J]. INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, 2021, 32 (05): : 433 - 445
[7] Exploring perceived risk, perceived trust, perceived quality and the innovative characteristics in the adoption of smart government services in Jordan
Jaradat, Mohammed-Issa Riad Mousa
Moustafa, Akram A.
Al-Mashaqba, Abedalellah Mohammed
[J]. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2018, 16 (04) : 399 - 439
[8] Modeling Millennials' Adoption Intentions of E-banking: Extending UTAUT with Perceived Risk and Trust
Mer, Akansha
Virdi, Amarpreet Singh
[J]. FIIB BUSINESS REVIEW, 2023, 12 (04) : 425 - 438
[9] Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
Aboulnasr, Khaled
Tran, Gina A.
[J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2020, 29 (01): : 81 - 96
[10] The Impact of Perceived Risk and Trust on Adoption of Mobile Money Services: An Empirical Study in Pakistan
Noreen, Misbah
Ghazali, Zahiruddin
Mia, Md Shahin
[J]. JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2021, 8 (06): : 347 - 355

← 1 2 3 4 5 →