The Spatio-Temporal Pattern Evolution and Driving Mechanism of China's Publishing Trade with ASEAN Countries

The steady growth of international trade in the post-pandemic era has brought about significant challenges for the publishing industry, particularly with the trend towards regionalization. The decentralization, regionalization and localization of global supply chains have resulted in new changes in the global trade landscape. This paper aims to deepen our understanding of the regional publishing trade between China and ASEAN countries by analyzing its spatio-temporal patterns and internal dynamical mechanisms. We use ArcGIS software to visualize the spatial distribution of the publishing trade between the two regions and employ a Geodetector model to explore the influence of various factors on this trade. Our findings indicate that a set of factors significantly impact the evolution of spatio-temporal patterns in the publishing trade between China and ASEAN, and there is a pronounced disparity in the spatial distribution of the trade across different ASEAN countries. To optimize the industrial and supply chain, China's publishing industry must strive to achieve a better spatial arrangement of its trading activities, promote resource allocation efficiency, and meanwhile expand cultural initiatives at the policy level to promote mutual understanding and exchange with those inactive trading partners.