Gastronomic manifestation in the function of branding a tourist destination

被引：0

作者：

Cavic, Slobodan ^{[1
]}

Curcic, Nikola ^{[2
]}

Radivojevic, Nikola ^{[3
]}

Zivanov, Jovana Gardasevic ^{[4
]}

Lakicevic, Marija ^{[5
]}

机构：

[1] Coll Hotel Management, Belgrade, Serbia

[2] Tamis Res & Dev Inst, Pancevo, Serbia

[3] Acad Appl Studies Sumadija, Kragujevac, Serbia

[4] Univ Business Acad Novi Sad, Belgrade, Serbia

[5] Univ Kragujevac, Fac Hotel Management & Tourism, Kragujevac, Serbia

来源：

MARKETING INTELLIGENCE & PLANNING | 2024年 / 42卷 / 05期

关键词：

Gastronomic manifestation; Tourist destination branding; Associative network memory model; SEM; Food; Brand; M30; FOOD EXPERIENCES; LOCAL FOOD; IMAGE; IDENTITY; FESTIVAL; MODEL; SATISFACTION; CONGRUENCE; INTENTION; RESIDENTS;

D O I：

10.1108/MIP-07-2023-0352

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeThe paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network Memory Model.Design/methodology/approachThe research was conducted on a sample of 53 gastronomic events in the tourist destination of Vojvodina.FindingsThe results indicate that gastronomic manifestations image has a positive impact on the brand image and brand identity of the destination, as well as the destination's overall image. Furthermore, the study found that the food experience has a positive influence on the image of gastronomic events and the destination.Originality/valueThe study contributes to the advancement of research on tourist destination branding.

引用

页码：749 / 770

页数：22

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