Service customisation and standardisation in combinatory knowledge-intensive business services

被引：10
|
作者：
Bettiol, Marco [1 ]
Di Maria, Eleonora [1 ]
Grandinetti, Roberto [1 ]
机构：
[1] Univ Padua, Dept Econ & Management, Via Santo 33, I-35123 Padua, Italy
来源：
INTERNATIONAL JOURNAL OF KNOWLEDGE-BASED DEVELOPMENT | 2015年 / 6卷 / 03期
关键词：
knowledge-intensive business services; KIBS; standardisation; customisation; modularity; combinatory KIBS;
D O I：
10.1504/IJKBD.2015.072812
中图分类号：
TU98 [区域规划、城乡规划];
学科分类号：
0814 ; 082803 ; 0833 ;
摘要：
The trade-off between customisation and standardisation in service offerings has been widely debated in the literatures on service in general and on knowledge-intensive business services (KIBS) specifically. Moving beyond this trade-off, this paper introduces a new type of service offering, called combinatory KIBS, distinguished by their capability to combine customisation and standardisation. Based on a sample of approximately 500 KIBS, our results show that combinatory KIBS develop specific business strategies which achieve superior performance in customisation and standardisation. They pair customer interaction aimed at service customisation and knowledge codification useful in providing standard services, while also investing in networking.
引用
收藏
页码：241 / 260
页数：20
相关论文
共 50 条
  • [1] From knowledge-intensive services to knowledge-intensive service systems
    Miles, Ian
    [J]. INTERNATIONAL JOURNAL OF SERVICES TECHNOLOGY AND MANAGEMENT, 2011, 16 (02) : 141 - 159
  • [2] Service Operation Mode Research of Knowledge-Intensive Business Services
    Qu, Li
    Liu, Yehong
    Tang, Shuai
    Meng, Ying
    [J]. IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2, 2008, : 69 - 73
  • [3] Innovation and knowledge-intensive business service: the contribution of knowledge-intensive business service to innovation in manufacturing establishments
    Shearmur, Richard
    Doloreux, David
    [J]. ECONOMICS OF INNOVATION AND NEW TECHNOLOGY, 2013, 22 (08) : 751 - 774
  • [4] Knowledge protection in knowledge-intensive business services
    Bolisani, Ettore
    Paiola, Marco
    Scarso, Enrico
    [J]. JOURNAL OF INTELLECTUAL CAPITAL, 2013, 14 (02) : 192 - +
  • [5] Knowledge Protection in Knowledge-Intensive Business Services
    Bolisani, Ettore
    Paiola, Marco
    Scarso, Enrico
    [J]. 2011 6TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS (IFKAD2011): KNOWLEDGE-BASED FOUNDATIONS OF THE SERVICE ECONOMY, 2011, : 1153 - 1169
  • [6] New Service Development in Knowledge-Intensive Business Services: Literature Analysis
    Krupskaya, Anastasia
    [J]. PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE ON INTELLECTUAL CAPITAL KNOWLEDGE MANAGEMENT & ORGANISATIONAL LEARNING (ICICKM 2015), 2015, : 391 - 400
  • [7] Challenges of measuring service productivity in innovative, knowledge-intensive business services
    Biege, Sabine
    Lay, Gunter
    Zanker, Christoph
    Schmall, Thomas
    [J]. SERVICE INDUSTRIES JOURNAL, 2013, 33 (3-4): : 378 - 391
  • [8] Patterns of innovation in knowledge-intensive business services
    Amara, Nabil
    Landry, Rejean
    Doloreux, David
    [J]. SERVICE INDUSTRIES JOURNAL, 2009, 29 (04): : 407 - 430
  • [9] Internationalisation Strategy of Knowledge-Intensive Business Services
    Braga, Alexandra
    Marques, Carla Susana
    Serrasqueiro, Zelia
    [J]. JOURNAL OF THE KNOWLEDGE ECONOMY, 2018, 9 (02) : 359 - 377
  • [10] Knowledge-Intensive Business Services: Geography and Innovation
    Beyers, William B.
    [J]. ECONOMIC DEVELOPMENT QUARTERLY, 2011, 25 (03) : 293 - 294
12345