Shopping Centers' Selection Criteria: The Case of Istanbul

This study examined factors that influence the selection of a shopping center location and explains these factors through a conceptual model. By means of a comprehensive literature search, a theoretical framework of factors affecting preference was established and relevant research questions were chosen. Field research included companies that operate in Istanbul but which make investments in shopping centers throughout Turkey. Qualitative research included a face-to-face survey and in-depth interviews of 108 project development representatives from 23 companies. The results were evaluated using the analytical hierarchy process (AHP) technique. AHP is a method of analyzing decision-making that quantifies and compares elements of a decision to determine a hierarchy. The data revealed that accessibility, socio-economic factors, competitive environment, and future developments were ranked of high importance. A good analysis of the market is required. The results of this study can serve as a resource for shopping center investors, developers, architects, and members of related disciplines as well as providing direction on what is expected of them.