MARKETING LITERATURE-REVIEW

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作者：

LEONARD, M

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来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 04期

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D O I：

10.1177/002224299105500408

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：102 / 115

页数：14

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