METHODS OF MEASURING OPINION LEADERSHIP

被引：244

|

作者：

ROGERS, EM

CARTANO, DG

机构：

来源：

PUBLIC OPINION QUARTERLY | 1962年 / 26卷 / 03期

关键词：

D O I：

10.1086/267118

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：435 / 441

页数：7

相关论文

共 50 条

[1] New Methods of Measuring Opinion Leadership: A Systematic, Interdisciplinary Literature Analysis
Jungnickel, Katrin
[J]. INTERNATIONAL JOURNAL OF COMMUNICATION, 2018, 12 : 2702 - 2724
[2] METHODS USED FOR MEASURING PUBLIC OPINION
Droba, D. D.
[J]. AMERICAN JOURNAL OF SOCIOLOGY, 1931, 37 (03) : 410 - 423
[3] Opinion leadership types or continuous opinion leadership traits?
Gnambs, Timo
[J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2019, 54 (01) : 88 - 92
[4] METHODS OF MEASURING THE PRACTICAL EFFECT OF POLLS OF PUBLIC OPINION
Cook, Stuart W.
Welch, Alfred C.
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1940, 24 (04) : 441 - 454
[5] Opinion leadership in small groups
Moldovan, Sarit
Muller, Eitan
Richter, Yossi
Yom-Tov, Elad
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2017, 34 (02) : 536 - 552
[6] CONSTRUCT VALIDITY OF OPINION LEADERSHIP
JACOBY, J
[J]. PUBLIC OPINION QUARTERLY, 1974, 38 (01) : 81 - 89
[7] Congressional leadership of public opinion
Jacobs, LR
Lawrence, ED
Shapiro, RY
Smith, SS
[J]. POLITICAL SCIENCE QUARTERLY, 1998, 113 (01) : 21 - 41
[8] OPINION LEADERSHIP IN FAMILY PLANNING
SAUNDERS, J
DAVIS, JM
MONSEES, DM
[J]. JOURNAL OF HEALTH AND SOCIAL BEHAVIOR, 1974, 15 (03) : 217 - 227
[9] The dual roots of opinion leadership
Roch, CH
[J]. JOURNAL OF POLITICS, 2005, 67 (01): : 110 - 131
[10] LEADERSHIP, PUBLIC OPINION AND REFERENDUM
SHEPHERD, R
[J]. POLITICAL QUARTERLY, 1975, 46 (01): : 25 - 35

← 1 2 3 4 5 →