CONSUMER SELF-CONCEPT, SYMBOLISM AND MARKET BEHAVIOR - THEORETICAL APPROACH

被引：402

作者：

GRUBB, EL

GRATHWOHL, HL

机构：

[1] PORTLAND STATE COLL,PORTLAND,OR

[2] UNIV WASHINGTON,GRAD SCH BUSINESS,SEATTLE,WA

来源：

JOURNAL OF MARKETING | 1967年 / 31卷 / 04期

关键词：

D O I：

10.2307/1249461

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 27

页数：6

共 50 条

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