PRODUCT PLUS - HOW PRODUCT PLUS SERVICE = COMPETITIVE ADVANTAGE - LOVELOCK, C

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作者：

MORRIS, B

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来源：

INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | 1994年 / 5卷 / 05期

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中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

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页码：75 / 76

页数：2

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