DIGITAL TECHNOLOGIES, COMMUNICATIVE ACTION AND ETHICS OF THE SPEECH IN SOCIAL NETWORKS

Digital technologies have contributed to the emergence of a new interconnected society, favouring the creation of communication networks, which extended the participation of the subject in various public spaces. In this sense, the interaction also happened to be structured from new ethics and other and aesthetics, which took into account people's communicative needs, their argumentative logics and pretensions of discourse validity. In this perspective, this article aims at presenting theoretical-conceptual analysis on discourse ethics as the basis for communicative action in the interactions through technological social networks. Theoretically, it is based in the studies on communicative rationality, discourse ethics and public sphere (HABERMAS, 1889, 1990, 2007, 2012), and social networks (ARAUJO, 2009; ARAUJO, 2016, PRIMO, 2005; FRANCO, 2012; BUZATO, 2016). Methodologically, it is based on a hermeneutical analysis, grounded on interpretative-critical assumptions (HABERMAS, 1982, 2006, 2010). As a contribution, the study points out that network communication, based on ethical principles, provides participation in public spheres, in a free and democratic way, based on dialogue, on the restructuring of communicative roles and on discursive emancipation, from the formation of a postconventional identity.