Features Resource Mobilization: A Study in Civil Society Organizations of Public Interest (OSCIP) of Brazil

The growing number of Third Sector organizations has led to competition among these companies because for financial and human resources, which increasingly demands the use of strategies from these organizations that enable to maintain or even to ensure the continuity of their activities, projects or services. Against this background, arises the concept of resource mobilization, which is wider than the resource captivation one, since it refers to a constant, planned, complex and institutional strengthening effort. The objective of this study was to ascertain which aspects of mobilizing existing resources in the OSCIPs of Brazil. The methodology used in the research qualifies as exploratory, descriptive, bibliographical, quantitative and qualitative. As a data collection instrument, it was used a questionnaire prepared in Google Drive that was forwarded to 2,272 entities, from which 243 answers were obtained. The main results regarding the mobilization of financial resources, showed lack of marketing actions by the entities and the lack of full disclosure of the financial statements to their funders, although these entities provide accountability reports as a way to be transparent in carrying out the activities. As mobilization of human resources, satisfactory aspects were noted, because according to the general rule, the entities allow the participation of employees through their suggestions. It was noticed that the OSCIPs face difficulties in mobilizing financial and human resources, which may indicate the necessity to improve the strategies and disseminate the information to the partners of these entities.