THE ROLE OF BELGADE WINE FAIR BEOWINE ON DEVELOPMENT OF WINE TOURISM IN SERBIA

Wine events have a significant role in promoting and developing wine tourism. There are even thirty events related to wine and wine tourism in Serbia, however they are not well-researched and well-known. This paper will analyse wine event BeoWine Fair 2015. The aim of the paper is to research socio-demographic characteristics of the visitors, motivating factors for visiting and overall impression on the fair and tasted wine during the international fair BeoWine Fair 2015. The paper is based on the primary research conducted during the event from 19 to 22 February 2015. The survey was conducted individually and the questionnaire was distributed to 120 visitors. The questionnaire consists of two parts and nineteen questions in total. This research offers answers to the questions regarding the profile of consumers attending this event and their attitudes regarding the event itself. The paper consists of three parts. The first part is called 'The Role of Events in Wine Tourism', the topic of the second section is 'Wine Festivals in Serbia' and the third is related to the 'Survey of Visitors' coming to Belgrade fair BeoWine Fair 2015. The methods applied in this paper are desk and field research, and statistics for the data collected during the survey.