Peace agreements: Core Subject of Political Parties in the Presidential Campaign for 2014 in Colombia?

This article proves the actual weight peace had in the last presidential campaign among candidates of Colombia's political parties and also, their positions in respect of the peace process were summarized. To do so, firstly, literature on the construction of the agenda is examined and the theoretical framework is made; secondly, a brief summary of the country's political context is made; thirdly, the content analysis is presented as the methodological technique to know the subjects of the agenda as set by the political actors; fourthly, the results of the analysis of the campaign spots of the main parties are examined and finally, the conclusions and future perspectives are presented.