I argue that sociological theory can be understood as a kind of poetic discourse and that sociological truth is itself a rhetorical construction. Once we see social scientific objectivity and innovation as linguistically constructed, we can reframe our criteria for judging the adequacy of sociological theories. We then notice that the meanings of such criteria as logical rigor, or correspondence to a factual or hermeneutic foundation, are themselves relative to different paradigms or genres, which in turn are shaped and assessed through prudent poetic judgment. Awareness of the literary, discursive character of social science knowledge should encourage a greater critical appreciation of truth generated through our own and other poetic forms. © 1990 Plenum Publishing Corporation.