BUSINESS, GOVERNMENT, AND PUBLIC - WEIDENBAUM,ML

被引：0

|

作者：

HOWARD, MC ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,AMHERST,MA 01002

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 02期

关键词：

D O I：

10.2307/1249897

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：129 / 130

页数：2

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