CREATIVITY IN MUSEUMS, ALLIED TO EDUCATION IN THE XXI CENTURY

Museums are institutions inherited throughout history with an educational purpose. The new knowledge society demands a different kind of education to that developed so far, ubiquitous education that develops anywhere, anytime. Museums are a perfect ally for this education. But they must renew the way they communicate and approach your audience. Please introduce creativity into their teaching, in his museum discourse. A new museology based on creativity, innovation and the development of education in the museum can change the current image of these institutions. It presents and analyzes some specific resources found in the study in the museums of the city of Bologna, Italy, on communication and education developed in these through simple museographic elements, but highly creative. The need for a new museology based on the idea, innovation and creativity is a reality absolutely necessary for the survival of museums as educational contexts.