STRATEGIC OPTIONS FOR A SUSTAINABLE DEVELOPMENT OF THE RURAL TOURISM

The rural tourism registers a growing evolution in the rural economy of Romania in the last 10 years, thanks to the progressive involvement of specialists, of entrepreneurs and also of the factors of local responsibility. However, there are many steps to go before making a superior recovery of the tourism potential which characterizes the Romanian villages. This requires the identification, the development and the implementation of some strategic options based on natural resource, but geared towards the sustainable use of it. Thus, this paper addresses the rural tourism development from the perspective of a strategic management in order to adopt and implement those strategic options aimed at the sustainable development of the rural tourism. Specifically, in the rural area of Sibiu Depression took place a field research study after the case methodology, which has contributed to the demonstration of the requirements for a sustainable development of the rural tourism in the specific examined area. The result consisted of the formulation, elaboration and adoption with a view to the implementation of some relevant strategic options for a sustainable development of the tourism in the rural area of Sibiu Depression.