The year 2000 is only 7 years away. This date is regarded in an almost mystical way by many in society. It has also attained significance in the health community: the US Department of Health and Human Services has issued a series of national health goals called ''Healthy People 2000'' and the US Surgeon General has called for a ''smokefree'' society by year 2000 as well. Are we on target regarding tobacco and health as we approach this magical date? This paper reflects upon observations about tobacco use and potential ways we can respond to the challenges ahead.