Hegemonic discourse and selfdiscipline: Exploring Foucault's concept of bio-power among public relations professionals

This qualitative study of 20 public relations practitioners examines power in public relations through the lens of bio-power -the control and management of human life through regulatory and discursive forces (Foucault, 1978; Macey, 2009; Vogelaar, 2007). Results suggest that biopower exists as (1) hegemonic knowledges of 'brokering information', 'shaping public opinion', 'adding value', and 'pleasing people' and (2) disciplining forces of a workaholic culture and self-censorship. Findings suggest that based on specific hegemonic discourses about public relations, practitioners encounter bio-power and discipline themselves to conform with industry hegemonic discourses.