POTENTIAL OF ENTREPRENEURSHIP AMONGST LITHUANIAN COUNTRYSIDE POPULATION

In scientific literature entrepreneurship is defined as a direct factor of effectives of business activities which aids in achieving economic and commercial results. The abundance of theoretical models of entrepreneurship education reveals the multi-level and multi-stage nature of entrepreneurship expression. Aim of the study is to analyze theoretical and methodical attitude towards tendencies of entrepreneurship education and provide recommendations of improving the entrepreneurship and employment of countryside population. This study contains criteria of entrepreneurship which are important for business development in countryside regions. It also has factors and tools defined that are significant for entrepreneurship of countryside population and its realization. An analysis of improvement of entrepreneurship level, development and promotion of business in countryside regions as well as the realization of means was performed. Tendencies of viable entrepreneurship development and realization were defined. Recommendations in improving the entrepreneurship of countryside population and stimulating their desire to found personal business were given.