CONSUMER-BEHAVIOR AND OPTIMAL ADVERTISING

被引：6

|

作者：

NASLUND, B

机构：

来源：

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY | 1979年 / 30卷 / 03期

关键词：

D O I：

10.2307/3009604

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：237 / 243

页数：7

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