Determinants of hotel occupancy rate in a Chinese gaming destination

被引:9
|
作者
Lei, Weng Si [1 ]
Lam, Ching Chi [2 ]
机构
[1] Inst Tourism Studies, Taipa, Peoples R China
[2] Inst Tourism Studies, Colina Da Mong Ha, Peoples R China
关键词
Occupancy rate; Hospitality; Gaming destination; Macau; China;
D O I
10.1016/j.jhtm.2014.12.003
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper aims to investigate factors affecting the hotel occupancy rate of the sole official gaming destination in China - Macao. Data from 39 hotels (3-5 stars) during the period of 2008-2011 have been applied. Three categories of determinants forming nine hypotheses were tested and all are supported except seasonality. Eight factors were identified exercising significant influences on the hotel occupancy rate in the destination. A regression model of 51.5% predictability is generated to predict the hotel occupancy rate in the destination. The study is concluded with insights to hoteliers who are interested to invest or operate in a gaming destination. (C) 2015 The Authors.
引用
收藏
页码:1 / 9
页数:9
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