BUSINESS TOURISM - MODERN FORM FOR IMPROVEMENT OF THE COMPETITIVENESS OF CROATIAN TOURISM

Business tourism is a modern form of tourism which includes trips related to the work of business executives and professionals. In its main forms, business tourism includes: business meetings, conferences, congresses, exhibitions and incentives. Croatia, in an effort to maintain competitiveness, can improve its status on the tourism scene by making significant investments into the business intelligence, intellectual capital and infrastructure of business tourism. Although initial investments might seem high, Croatia cannot neglect the fact that high expenditure of one participant in the congress would yield a fast return on investment. In the long run, Croatia can increase its competitiveness in the national tourism industry and develop as a high value destination.