ANYWHERE: How Global Connectivity is Revolutionizing the Way We Do Business

被引:0
|
作者
Gray, Jim [1 ]
机构
[1] Florida Atlantic Univ, Dept Mkt, Boca Raton, FL 33431 USA
来源
ESIC MARKET | 2010年
关键词
global; global connectivity; ubiquitous connectivity; business strategy; anywhere customer; Yankee Group These keywords were provided by the publisher from their "cataloging-in-publication" data.--JG;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Although the information revolution began over 60 years ago, we are just beginning to see a few of the possibilities for combining digital data with ubiquitous wireless access. In her new book ANYWHERE, author and Yankee Group President/CEO Emily Nagle Green has provided a compelling collection of scenarios illustrating likely developments in the use of portable digital information within the next ten years. Without going much beyond the logical extensions of currently available technology, this book presents clear examples of how the availability and creative use of digital information can transform services, create business opportunities, and make lives more comfortable and secure. Available in print and electronic versions from the time of its original publication, the book has been heralded as a clear vision of how business and society will benefit from having information readily available "anywhere."
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页码:219 / 223
页数:5
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