Ethics and Deontology of Public Relations

被引：0
|
作者：
Pares i Maicas, Manuel [1 ]
机构：
[1] Univ Autonoma Barcelona, Fac Ciencies Comunicacio, Barcelona, Spain
来源：
ANALISI-QUADERNS DE COMUNICACIO I CULTURA | 2006年 / 34期
关键词：
public relations; communicative characteristics; areas; actors; law; ethics; deontology; deontological codes;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The text begins with a proposed definition of Public Relations: The principal-communicative characteristics, its fields of activity, and the typology of its actors, are the main bases on which the Law, Ethics and Deontology of PR should be approached. The main foreign deontological codes existing in this field are analysed. Finally a study is made of the deontological codes of journalism existing in Spain and their silence regarding the real role of PR.
引用
收藏
页码：325 / 338
页数：14
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