THE INFLUENCE OF INFORMATION SOCIETY DEVELOPMENT TO INCREASE THE COMPETITIVENESS OF ROMANIAN AGRIBUSINESS

The change of world economy that have been made in last decade, and which is reflected in Romania too, and is manifested by the increasing of economies interconnection and is generated by globalization, lead to new forms of production specially based on outsourcing factors of production, decomposition of production, using on a large scale of information technology, rapid multiplication of small farms as well as is proliferation and diversification of economical associations forms between organization. The paper proposes to shape an image of integration of Information Sociey technologies in the Romanian agribusiness structure. Combining specific means of agriculture with the new technologies of Information Society offered by IT industry are designed to create a more complete forecast, an efficient way to organize, a advanced system of communication for effective coordination, a complex analysis that could positively influence the dispositions, and a complex control system that is designed for efficient managers that plays an important role on turbulent markets of national and international agribusiness.