Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications

被引：12
|
作者：
Kim, Juran K. [1 ]
Lee, Hoon [1 ]
Taylor, Charles R. [2 ]
机构：
[1] Jeonju Univ, Sch Business Adm, Wansangu Jeonju, South Korea
[2] Villanova Univ, Villanova Sch Business, John A Murphy Prof Mkt, Villanova, PA 19085 USA
来源：
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE | 2013年 / 23卷 / 03期
基金：
新加坡国家研究基金会;
关键词：
mobile direct experience; direct experience; perceived interactivity; attitude; smartphone applications;
D O I：
10.1080/21639159.2013.788365
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the effects of mobile direct experience on perceived interactivity, attitude toward smartphone applications, and purchase intention. Specifically, the study explains mobile direct experience and examines the relationships between direct experience and perceived interactivity, attitude toward smartphone applications, and purchase intention. Moreover, the study employs an experiment to examine key questions about the effects of direct experience among smartphone applications users. The results present the integrative framework of the roles of direct experience in the smartphone application context.
引用
收藏
页码：282 / 296
页数：15
相关论文
共 42 条
  • [1] The Direct and Indirect Effects of Perceived Usability of Smartphone Applications on User Satisfaction
    Jung, Wonjin
    Kim, Taehwan
    [J]. ADVANCED MULTIMEDIA AND UBIQUITOUS ENGINEERING: FUTURE INFORMATION TECHNOLOGY, 2015, 352 : 61 - 65
  • [2] Effects of the Interactivity of Mobile Fitness Application on Exercise Self Efficacy and Attitude
    Park, J. M.
    Noh, G. Y.
    [J]. ADVANCED SCIENCE LETTERS, 2017, 23 (03) : 1677 - 1681
  • [3] Shaping travelers' attitude toward travel mobile applications
    Im, Jin Young
    Hancer, Murat
    [J]. JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, 2014, 5 (02) : 177 - 193
  • [4] Comparing the Effects of Perceived Enjoyment and Perceived Risk on Hedonic/Utilitarian Smartphone Applications
    Xiang, Jun Yong
    Jing, Lin Bo
    Lee, Hyun Soo
    Choi, Il Young
    [J]. THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014, 2014, : 387 - 394
  • [5] The effects of transaction methods on perceived contamination and attitude toward retailers
    Fennell, Patrick B.
    Pasirayi, Simbarashe
    Johnson, Aaron
    Rice, Dan H.
    [J]. JOURNAL OF MARKETING THEORY AND PRACTICE, 2022, 30 (03) : 394 - 404
  • [6] Direct and indirect effects of perceived price on perceived value of mobile phones
    Pisnik Korda, Aleksandra
    Snoj, Boris
    [J]. Annales des Telecommunications/Annals of Telecommunications, 2007, 62 (9-10): : 967 - 989
  • [7] Direct and indirect effects of perceived price on perceived value of mobile phones
    Korda, Aleksandra Pisnik
    Snoj, Boris
    [J]. ANNALS OF TELECOMMUNICATIONS, 2007, 62 (9-10) : 967 - 989
  • [8] Studying the effect of perceived hedonic mobile device quality on user experience evaluations of mobile applications
    Raptis, Dimitrios
    Papachristos, Eleftherios
    Kjeldskov, Jesper
    Skov, Mikael B.
    Avouris, Nikolaos
    [J]. BEHAVIOUR & INFORMATION TECHNOLOGY, 2014, 33 (11) : 1168 - 1179
  • [9] The smartphone as a tool for mobile communication research: Assessing mobile campaign perceptions and effects with experience sampling
    Otto, Lukas P.
    Kruikemeier, Sanne
    [J]. NEW MEDIA & SOCIETY, 2023, 25 (04) : 795 - 815
  • [10] Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention
    Huang, Songshan
    Hsu, Cathy H. C.
    [J]. JOURNAL OF TRAVEL RESEARCH, 2009, 48 (01) : 29 - 44
12345