INTERNATIONAL MARKETING MANAGEMENT - MIRACLE,GE AND ALBAUM,GS

被引：0

作者：

MURRAY, JA ^{[1
]}

机构：

[1] UNIV WINDSOR,WINDSOR,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 03期

关键词：

D O I：

10.2307/1249804

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：116 / 117

页数：2

共 50 条

[1] MANAGEMENT OF INTERNATIONAL ADVERTISING - MIRACLE,GE
ARNAY, OP
[J]. JOURNAL OF MARKETING, 1967, 31 (03): : 112 - 112
[2] SURVEY RESEARCH - DECISIONAL APPROACH - TULL,DS AND ALBAUM,GS
NARAYANA, CL
ALBAUM, GS
[J]. JOURNAL OF MARKETING, 1974, 38 (04): : 111 - 111
[3] SCIENTIFIC MARKETING RESEARCH - ALBAUM,G AND VENKATESAN,M
SPARKS, DN
[J]. JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES C-APPLIED STATISTICS, 1972, 21 (02) : 208 - 208
[4] MODERN MARKETING THOUGHT - WESTING,JH AND ALBAUM,G
WEINBERG, RS
[J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 17 (04): : B267 - B268
[5] SCIENTIFIC MARKETING RESEARCH - ALBAUM,G AND VENKATESAN,M
BACON, FR
[J]. JOURNAL OF MARKETING, 1972, 36 (02): : 106 - 107
[6] MODERN MARKETING THOUGHT - WESTING,JH, ALBAUM,G
GREIF, EC
[J]. JOURNAL OF MARKETING, 1965, 29 (01): : 113 - 113
[7] MODERN MARKETING THOUGHT - NESTING,JH AND ALBAUM,G
不详
[J]. JOURNAL OF ADVERTISING RESEARCH, 1969, 9 (04) : 52 - 52
[8] REVIEW OF MODERN MARKETING THOUGHT - WESTING,JH AND ALBAUM,G
LOUDENBACK, LJ
[J]. JOURNAL OF MARKETING, 1970, 34 (02): : 101 - 101
[9] MARKETING A MIRACLE MODEL
WALLACE, A
[J]. INSTITUTIONAL INVESTOR, 1982, 16 (09): : 101 - &
[10] MARKETING IS NO MIRACLE DRUG
PARRINGTON, M
[J]. HOSPITALS, 1987, 61 (15): : 7 - 7