Dynamics of price and advertising as quality signals: anything goes

被引：0

作者：

Kaya, Ayea ^{[1
]}

机构：

[1] Univ Iowa, Iowa City, IA 52242 USA

来源：

ECONOMICS BULLETIN | 2013年 / 33卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns of price and advertising expenditures.

引用

页码：1556 / 1564

页数：9

共 50 条

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MILGROM, P
ROBERTS, J
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Fluet, C
Garella, PG
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Linnemer, L
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[5] Anything Goes
David Ripley
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Chown, M
[J]. NEW SCIENTIST, 1998, 158 (2137) : 25 - +
[8] ANYTHING GOES
Blasberg, Derek
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[9] Anything Goes
Tapert, Annette
[J]. ARCHITECTURAL DIGEST, 2011, 68 (06) : 76 - 83
[10] Anything goes
Ward, Dennis
[J]. AMERICAN JOURNAL OF ORTHODONTICS AND DENTOFACIAL ORTHOPEDICS, 2009, 136 (06) : 760 - 760

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