COMPUTER-MEDIATED COMMUNICATION IN THE ORGANIZATION

This article explains and explores how organizations are using Computer-mediated communication (CMC) and its broader category, Computer-Supported Cooperative Work (CSCW). The introduction of CMC and CSCW applications, such as electronic mail, computer conferencing, groupware, group decision support systems (GDSS), and media spaces, alters the flow of information exchange within an organization and between organizations, and creates different channels of and methods for communication. Today, CSCW is also being used with electronic data interchange (EDI) to enable reproduction and manufacture of computer-aided designs. The combination of CSCW and EDI has enabled computer-aided designs to be transmitted world-wide and reproduced through computerized machinery. Other EDI applications such as Just-in-Time (JIT) and Quick Response have enabled the creation of electronic partnerships among suppliers, producers, distributors, and retailers. Accordingly, this article examines some of the benefits and consequences associated with the use of these organizing and informing technologies, including collaborative work efforts and changes in organizational hierarchies.