Collective Memory and Cultural Difference: Official vs. Vernacullar Forms of Commenting the Past

In all societies, collective memory practices are integral parts of local tradition and culture. While the recent "memory boom" has resulted in a massive international proliferation of commemorative monuments and memorials, not enough attention has been paid to cultural differences in the ways societies remember. By comparing processes of commemoration and memorialization in postapartheid South Africa with selected case studies in the USA, this article highlights the definitive role that material culture and tangible objects as containers of memory play in American society, while among black South Africans, oral and performative modes of remembering have traditionally been more important. In both societies, museums and commemorative monuments are promoted as officially sanctioned sites of collective memory, but their public reception differs significantly. It is argued that official forms of commemoration are most successful when they are connected to; flow naturally out of; or stand in a meaningful, symbiotic relationship with, vernacular forms of commemoration. While the tangible aspects of specific commemorative cultures can easily be imitated internationally or cross-culturally, its intangible aspects can never be assumed to transfer automatically. © 2013 Copyright Taylor and Francis Group, LLC.